Blog topic
Running a social media marketing agency: niches, outreach, pricing, delivery and keeping clients.
21 articles in Ad agency (SMMA) · Clear filter
Ad agency (SMMA)
Every agency page quotes a different number, from $4 to $80 a lead. Here is why they disagree, what a booked consult really costs, and what you can safely promise a med spa client.
· 9 min read
Ad agency (SMMA)
Most beginners pitch services. The ones who sign a first client usually pitch a problem they found in the prospect's own business, and the contact form is the fastest place to find one.
· 7 min read
Ad agency (SMMA)
Instagram says $30k months by summer. Agency owners who shared their invoicing data tell a slower, more useful story. Here is the math per client and per month.
· 8 min read
Ad agency (SMMA)
Instant forms fill your client's inbox for half the price. Then nobody picks up the phone. Here is how to choose the right one per client, with the numbers.
· 9 min read
Ad agency (SMMA)
Every agency thread has the same fight about this. The honest answer depends on whether your client's customers search for them or need to be shown them, and on how much budget the client can afford to burn while the data comes in.
· 9 min read
Ad agency (SMMA)
The client with $600 a month to spend looks like an easy yes when you have zero clients. Here is why it usually ends in churn, and how to set a floor you can defend on a sales call.
· 8 min read
Ad agency (SMMA)
Most guides stop at clicking Create in Ads Manager. The money is decided before that, in the offer, the tracking and who calls the lead back. Here is the full setup on a small budget.
· 9 min read
Ad agency (SMMA)
The number is simple division. The hard part is that a solo operator runs out of hours long before they run out of math. Here is both sides.
· 7 min read
Ad agency (SMMA)
Both channels work and both fail for most beginners, for different reasons. Here is how they compare on replies, cost and skill, and how to test one properly.
· 9 min read
Ad agency (SMMA)
Template sites list nine generic sections. Agency owners on Reddit list the clauses they wish they had signed before a client stopped paying or doubled the workload.
· 8 min read
Ad agency (SMMA)
Most discovery call lists are written for enterprise software reps. A local roofer with $700 a month and a phone nobody answers needs different questions, and so do you.
· 7 min read
Ad agency (SMMA)
Generic offers get ignored because every owner gets ten a week. These scripts open with something true about the prospect's own business, and that is why they get answered.
· 6 min read
Ad agency (SMMA)
Prospects ask for case studies, and you have none. Here is how agency owners on Reddit say beginners break that loop without inventing a single number.
· 8 min read
Ad agency (SMMA)
Pay per lead sounds like the easiest sale in the world. Here is who carries the risk, who fronts the cash, and the exact way it breaks on an agency with no data yet.
· 9 min read
Ad agency (SMMA)
Most tool lists are written by the people selling the tools. This one covers the jobs a new agency actually has to do, and the cheapest tool that does each one.
· 8 min read
Ad agency (SMMA)
Outsourcing delivery looks like free margin until a client churns over work you never saw. Here is the math and the controls that decide whether it pays.
· 7 min read
Ad agency (SMMA)
Most SMMA courses sell the dream and teach the easy part. Here is what each kind of option really covers, what it costs, and when paying makes sense.
· 9 min read
Ad agency (SMMA)
Every list online names the same twelve industries. Here is the test agency owners actually use to decide whether a niche can pay you, with the math shown.
· 8 min read
Ad agency (SMMA)
Agency pricing pages tell business owners what to pay. This one is for the person sending the quote: how to work out a price you can live on, then raise it.
· 9 min read
Ad agency (SMMA)
The guru version of SMMA is finished. The boring version, where you get a local business more booked calls and prove it, is still signing clients every week.
· 8 min read
Ad agency (SMMA)
No portfolio, no clients, no ad experience. Here is the plain 90 day route agency owners describe, without buying a guru course first.
· 8 min read