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Sign local clients who actually stick around.

Build an agency around a focused offer. Outreach that books calls, offers priced on paper and lead-gen campaigns on Meta and Google Ads, kept alive by a Friday Loom.Learn running an ad agency with no prior experience required.

  • Meta
  • Google Ads
  • Loom

From r/agency, r/SMMA, r/PPC and r/FacebookAds.No guru scripts.

was $50$19 · Instant access · Yours for life · One-time payment

Example screens. Numbers follow the course's worked examples, not client results.

The agency system

Built from owners' invoices. Not guru scripts.

  1. Book the call.

  2. Price it on paper.

  3. Keep the account.

SELL CALLS,NOT CLICKS.

Run an ad agency
clients keep.

The exact stack, start to finish

  • Meta
  • Google Ads
  • Google
  • Facebook
  • Zapier
  • Stripe
  • Instagram
  • Meta
  • Google Ads
  • Google
  • Facebook
  • Zapier
  • Stripe
  • Instagram

The agency blueprint

Priced on paper. Kept by the Friday Loom.

Step 01 / 04

Pick a paying vertical.

Choose local trades where one booked call is worth real money, and set a minimum monthly spend before you take anyone on.

Step 02 / 04

Book, never sell.

One channel for 90 days, every touch in the outreach log. The first call only qualifies and books the next one.

Step 03 / 04

Write the offer down.

A $1,000 retainer reads as $700 media + $300 fees. Put the cost-per-call target and the cancellation terms in the proposal.

Step 04 / 04

Launch, then report.

Call tracking first, then the campaign. First touch on a lead inside 5 minutes, and a 2-minute Loom every Friday.

Offer build

One vertical. One offer. Written down.

Agencies stall when the offer lives in their head and the client's budget can't pay for results. Do the math once, price the package, then every proposal uses the same sheet. These numbers are the course's worked example.

01

Run the vertical math

Job value, close rate and cost per call decide whether a client can pay for results. Example: a plumber on $800 media + $400 fee.

Average job01$450
ask the owner
Close rate0240%
of answered calls
Cost per call03~$50
category benchmark
Back to client04~$2,900
on $1,200 spend
02

Price the package, fence the scope

One local agency's published ladder, rung by rung. Every package lists what it does not include.

Starter · per month$350Google OR Meta ads, basic landing page
  • Starter
  • Tracked
  • Ads
  • Ads + SEO
03

Drop it into the proposal

Split the fee from media spend, write the cost-per-call target and sign the terms before launch.

offer-sheet

Proposal · monthly · example

$1,000

$700 media$300 fees
  • Target: 10-15 calls
  • ~$50 per call
  • 3-month minimum
  • Client owns ad accounts

32 copy-ready templates

Scripts that book the call. Word for word.

The openers, emails, audits and updates agency owners describe in their threads, rewritten as fill-in-the-blank templates. Copy the structure, put your trade and city in, and send it today.

1Open: "Hi [name], this is [you]. I help [trade]
2  businesses in [city] get more calls from Google.
3  Did I catch you at a bad time?"
4
5Qualify (ask two, listen):

32 copy-ready templates inside

Unlock the scripts

Instant access · Yours for life · One-time payment

Your agency script vault

  • Cold call opener that qualifies and books, never sells
  • Cold email and 3-minute Loom audit scripts
  • Vertical worksheet: job value, close rate, break-even cost per call
  • Scope sheet with what the package does not include
  • Ten-point contract and money-guardrail checklist
  • Meta and Google Ads campaign settings for local budgets
  • Speed-to-lead routine and the first-touch text
  • Friday Loom outline, one-page report and 90-day tracker

Built for the stack in the course: Google Ads and Meta for lead-gen, call tracking, a free CRM and Loom. Client ad spend is always paid by the client, never on your card.

Where the leads come from

Two ad platforms. One phone.

Google search catches buyers with intent right now. Meta needs more care around lead quality. Both end in the same place: a call somebody has to answer.

  • Google

    Search only, presence-only locations, phrase and exact match on service + city keywords.

  • Meta

    Test lead forms vs conversions with the same creative. The winner is the lowest cost per booked appointment.

  • Calls

    Call tracking first. First touch inside 5 minutes, call then text, logged in a shared sheet.

Clicks are noise.
Price the call.

Retainer, per call or hybrid: pick the model on purpose, write the media/fee split into the proposal and set a minimum spend before anyone signs.

Retainer

The most common model in the threads. Fixed fee plus client-paid media. Failure mode: scope creep.

Per call

Can work when the client runs follow-up well. Failure mode: lead-quality disputes, a thin cost floor and no retainer cushion.

Performance only

Paid only when results arrive. Owners used it as a first-client trial; the threads show little proof it scales.

Hybrid

Plausible but not proven by these sources. Fits when you control ads, landing page and follow-up.

None of these models is a sure thing. The course walks through the numbers and the failure mode behind each one.

6 modules · 24 lessons · 3h 22m

The whole agency, step by step.

01Foundations & reality

  • Meta
  • Google Ads
  • Stripe

4 lessons

  • Owner timelines
  • Calls, not clicks
  • Vertical math

Your next big move.

Every script. The complete agency workflow. Lifetime access. Pay once and start booking calls.

Ad Agency (SMMA)

ONE PACK

$27

was $50

one-time

Deal ends in --:--:--

The whole agency playbook. Outreach scripts, offer math and lead-gen campaign setups. One payment. Yours for life.

Get Ad Agency (SMMA)
One-time payment · no subscription

Instant access · Yours for life · One-time payment

  • 6 modules · 24 lessons
  • 32 copy-ready scripts and templates
  • Every tip sourced: 43 Reddit threads linked
  • Lifetime access, every future update
  • Cold call, cold email and Loom audit scripts
  • Retainer, per-lead and price-ladder math
  • Meta and Google lead-gen campaign structures
  • Speed-to-lead routine and the Friday Loom report
Want every pack?All 16 packs for $50, this one included.

What's inside

  1. 01Foundations & reality4 lessons
  2. 02Landing your first clients5 lessons
  3. 03Offers, pricing & contracts4 lessons
  4. 04Lead-gen campaigns4 lessons
  5. 05Delivery, reporting & retention4 lessons
  6. 06Scaling & what breaks3 lessons
  • Instant access
  • Lifetime
  • Stripe-secured

Got questions? We've got answers.

The full Ad Agency (SMMA) pack: 6 modules and 24 written lessons, 32 copy-ready scripts and templates, and every tip linked to one of the 43 Reddit threads it came from. One payment, lifetime access, every future update.

Yes. All 16 packs (this one included) are $50 as a bundle, also a one-time payment. If you only want the agency playbook, $27 gets you this pack alone.

Operators in these threads call it saturated and hard, and many agencies stall or close. Those who stay report specific niches, clear pricing and weekly client communication. Nothing here guarantees income.

No, but you need some proof. Commenters suggest a short, honest case-study deal for one client, a demo of the work, or an audit of the prospect's own funnel. Never fake results or reviews.

Threads show both. Retainers are more common, performance-only offers are harder to run, and low per-lead budgets can break the math. The course walks through the numbers for each.

Operators use both. Google search tends to catch buyers with immediate intent, while Meta needs more care around lead quality. The course covers setup and the platform risks.

Very little to start outreach, mostly tools and time. Client ad spend comes from the client, and you should never advance it on your own card.

No. Pay $27 once. Tools like call tracking or a CRM have their own plans, and client ad spend is paid by the client, never on your card.

Your first booked call can happen this week.

Step by step: pick the vertical, run one channel, write the offer down. Every Friday, send the Loom and do it again.

Get Ad Agency (SMMA) for was $50$19

Instant access · Yours for life · One-time payment · or all 16 packs for $50