# How much does it cost to publish an app on the App Store?

Source: https://rushilo.com/blog/cost-to-publish-app-on-app-store
By om.assets, Rushilo. Updated 2026-11-02.

> Publishing an app on the App Store costs $99 per year for an Apple Developer Program membership, and that one fee covers every app you publish. Free apps pay nothing more to Apple. Paid apps and in-app purchases give Apple a commission: 30% by default, or 15% if you join the Small Business Program, which is open to developers under $1 million in yearly proceeds.

You built an app, or you are about to, and now you want to know what Apple charges to put it on the App Store. Most pages that rank for this question are written by agencies, so they answer with $10,000 build quotes. That is not what you asked.

The short answer is **$99 a year**. The longer answer is that a solo developer usually pays a few small extra costs that nobody lists in one place: a Mac, a web page for the privacy policy, maybe a business entity, and Apple's cut once money starts coming in. This guide puts all of it in one budget, using Apple's own pages and what developers in r/iOSProgramming said they actually paid.

Two terms first. The **Apple Developer Program** is the paid membership that lets you publish on the App Store. **App Store Connect** is the website where you upload builds, write your listing and see sales. "Proceeds" is what Apple pays you after its commission and taxes.

## What is the actual fee to publish an app on the App Store?

**The Apple Developer Program costs 99 USD per membership year**, or the local currency equivalent where Apple offers one, according to Apple's enrollment page. It is a yearly fee, not a per-app fee: one membership covers every app you publish.

A few details people miss:

- **It renews.** Apple prices it per membership year, so plan for $99 every year you want to stay in the program.
- **Prices vary by region.** Apple says prices "may vary by region and are listed in local currency during the enrollment process."
- **Waivers exist, but not for individuals.** Nonprofit organizations, accredited educational institutions and government entities can request a fee waiver. A solo developer pays the full fee.

One developer in r/iOSProgramming put the math bluntly in reply to a beginner shocked by the fee: "Publish 99 apps and it's only $1 per." The point stands. If you plan to ship more than one small app, the fee spreads thin fast.

## What does the $99 Apple developer membership get you?

**It gets you the right to distribute on the App Store, plus the tools and services you need to ship.** Apple's "What's included" page lists:

- App Store distribution and App Store Connect
- Beta releases of iOS and the other Apple platforms, and Xcode
- Xcode Cloud with 25 compute hours a month
- CloudKit storage, push notifications, Sign in with Apple, StoreKit for in-app purchases and subscriptions
- WeatherKit with 500,000 calls a month
- Code-level support requests and enrollment support by email and phone

Developers also value something Apple does not headline. As one r/iOSProgramming reply put it, the membership lets you install "as many of my own apps" on your own devices, so for that developer "the incremental cost to have apps in the public store is zero."

## Is it free to publish a free app?

**After the $99 membership, yes.** Apple's pricing reference says you need a Paid Apps Agreement only "if you choose a price other than free." A free app with no in-app purchases pays Apple nothing beyond the membership, and Apple takes no commission because there is no sale.

The moment you charge, either upfront or through in-app purchases and subscriptions, Apple's commission applies. Apple defines your proceeds as "the price minus Apple's commission and applicable taxes."

## Should you publish as an individual or as an LLC?

**For a first app, most developers say publish as an individual.** It is the cheapest and fastest path, and the top reply in the r/iOSProgramming thread that ranks for this question (98 upvotes) said: "Release it under your name for the $99 year cost. You are wasting money unless you become hugely successful."

Here is what each route requires, per Apple's enrollment page:

| | Individual | Organization (LLC or company) |
|---|---|---|
| Apple fee | $99 per year | $99 per year |
| Seller name on the App Store | Your legal name | Your company's legal name |
| Needs a legal entity | No | Yes; DBAs and trade names are not accepted |
| Needs a D-U-N-S Number | No | Yes (free to get, per developers in the thread) |
| Needs a domain email and public website | No | Yes |
| Extra yearly costs | None from Apple | State filing and renewal fees, business bank account, separate tax return |

The trade-off is privacy. As an individual, your legal name is the seller name. Some people do not want that, which is why the original poster in that thread asked about an LLC at all. Replies in the same thread put the LLC route at about $100 to form one in their state and $50 a year to renew in Georgia, while another noted Minnesota has no annual renewal. State fees vary, so check your own Secretary of State's site.

> **Watch out:** Apple says using an alias, nickname or company name in the first or last name fields "will cause a delay in the approval of your enrollment." Use your legal name.

## What other costs come with publishing an iPhone app?

**The extra costs are a Mac, a privacy policy page, optional testing devices and optional marketing.** None of them are Apple fees, and agency pages often skip them.

### A Mac to build and submit

Xcode, the tool Apple includes for building and uploading apps, is a Mac app. If you do not own a Mac, that is your biggest real cost. Some cross-platform and no-code tools build in the cloud, but you still need the developer membership.

### A privacy policy and support page

Apple's App Review page says "a link to user support with up-to-date contact information and a link to your privacy policy is required for all apps." The policy has to say what data the app collects, how, and how users can request deletion. One r/iOSProgramming reply reminded the poster: "You forgot webhosting, and domain registration for your privacy policy and support site." A free page host works; a custom domain is the usual small extra.

### Testing devices

The simulator covers a lot, but reviewers test on real hardware. If you already own an iPhone, that is your test device.

### Marketing, if you choose to pay for it

Publishing does not bring users by itself. Paid ads are optional and easy to waste. One indie developer who got a call from an Apple Search Ads rep shared that, in his niche, cost per acquisition was about $2 in the US against about $0.10 in Germany and Brazil, and that small budgets should target one country with exact match keywords. That is one app's numbers, not a benchmark.

## Does Apple take 30% or 15% of your app revenue?

**Apple's standard commission is 30%, but most small developers can pay 15%.** The App Store Small Business Program offers "a reduced commission rate of 15% on paid apps and Apple In-App Purchases" to developers who made up to $1 million in proceeds in the prior calendar year, and to developers new to the App Store.

Two rules to know:

1. **You have to enroll.** Several replies in r/iOSProgramming say the same thing: "enroll for Apple's small developer program which reduces the charge to 15%." It is not automatic on day one.
2. **The cap applies within the year too.** If you pass $1 million during the current calendar year, Apple says "the standard commission rate will apply to future sales."

Apple's "What's included" page also lists 15% for qualifying subscriptions, so the full 30% mostly hits large developers outside the program.

Here is what the commission does to a sale. **This is our own illustrative arithmetic, not a quote from Apple**, and it ignores taxes, which Apple also deducts in many regions:

| Example price | Apple at 30% | You keep at 30% | Apple at 15% | You keep at 15% |
|---|---|---|---|---|
| $0.99 | $0.30 | $0.69 | $0.15 | $0.84 |
| $2.99 | $0.90 | $2.09 | $0.45 | $2.54 |
| $4.99 | $1.50 | $3.49 | $0.75 | $4.24 |

At 15%, an app needs roughly 118 sales at $0.99 to cover one year of the $99 membership (example: $99 divided by $0.84). One r/iOSProgramming commenter ran the same kind of math for the LLC route, with about $400 of setup costs at 30% and income tax, and landed near 770 sales just to break even in year one. That is why most replies told the poster to skip the extras. For real-world revenue per download, see [how much apps make per download](/blog/how-much-apps-make-per-download).

## What does a realistic first-year budget look like?

**For a solo developer who already owns a Mac and an iPhone, the realistic floor is $99 plus a few dollars for a domain.** Everything else is a choice.

The table below is **an example budget we put together**, not a quote. The Apple and Google fees come from their official pages; the rest are categories you may or may not need.

| Item | Required? | Example cost (year one) |
|---|---|---|
| Apple Developer Program | Yes | $99 (Apple) |
| Mac for Xcode | Yes, unless you build in the cloud | $0 if you own one |
| Privacy policy and support page | Yes (Apple App Review) | $0 on a free host, plus a domain if you want one |
| LLC, D-U-N-S, business bank account | No | $0 as an individual; state fees if you form one |
| Testing device | Practically yes | $0 if you own an iPhone |
| Apple Search Ads or other ads | No | Whatever you set; start at $0 |
| Google Play, if you also ship Android | No | $25 one time (Google) |

So the answer to "how much does it cost to publish an app on the App Store" is **$99 if you have the hardware**, and the rest of the money question is about building and marketing, not publishing. If you are still deciding how the app will earn, our guide to [how free apps make money](/blog/how-free-apps-make-money) covers the options, and the [App Store Apps pack](/app-store) walks through pricing and paywall tests with real numbers from developers.

## How long does App Store review take, and what does a rejection cost?

**Apple says it typically reviews at least 50% of submissions in under 24 hours and 90% in under 48 hours.** A rejection costs no money, only time.

When an app does not pass, Apple says it provides details "including any specific App Review Guidelines that your submission didn't follow," and you can reply in App Store Connect or appeal once per submission to the App Review Board.

Rejections can still stack up. An Android developer in r/iOSProgramming described about 20 rejections over three months bringing a long-running Play Store app to iOS. The replies were not sympathetic: one long-time developer said they had "never had that many rejections" since 2008, and several said Apple's notes are usually specific and that reading the guidelines before the first upload "really helps a lot."

## How does App Store cost compare with Google Play?

**Google Play is cheaper to join: US$25 one time, with no yearly renewal**, per Google's Play Console help page. Apple is $99 every year.

Google has its own hurdle. New personal accounts "must complete specific app testing requirements" and verify access to an Android device before publishing. A commenter in the same rejection thread summed it up as needing testers for a set period before a new account's first app can go live. So Android costs less money but can take more calendar time for a first-time developer.

## Mistakes to avoid when budgeting

These come straight from the threads above:

1. **Paying for an LLC before you have a single sale.** The highest-voted advice is to publish under your own name first and form a company later if the app earns.
2. **Forgetting the privacy policy and support link.** Apple requires both for every app. Set them up before you submit.
3. **Not enrolling in the Small Business Program.** If you sell anything, 15% versus 30% is the biggest money decision on this list.
4. **Using a nickname on your Apple Account.** It delays enrollment.
5. **Spending on ads to look alive.** Our playbook research found developers who bought cheap installs in low-cost countries and got bots and uninstalls. If you test ads, start with one country and exact match keywords.
6. **Ignoring the yearly renewal.** The fee is per membership year, so it belongs in every year's budget, not just launch year.

## Where to go from here

1. Enroll in the Apple Developer Program as an individual with your legal name, for $99.
2. Put a privacy policy and support page online before your first submission.
3. If you will charge anything, enroll in the App Store Small Business Program for the 15% rate.
4. Read the App Review Guidelines once before uploading, then submit and expect a decision within a day or two in most cases.
5. Decide how the app earns before you spend on ads; our comparison of [free trial vs no trial](/blog/free-trial-vs-no-trial-ios-apps) is a good next read.

Publishing is the cheap part. Getting downloads and turning them into revenue is where most first apps stall. The [App Store Apps pack](/app-store) is something we make: 24 lessons in 6 modules covering idea picking, App Store search, pricing and paywalls, content and small-budget ads, and scaling, built from developer threads, with the step-by-step and checklists this article does not have room for. It is $19 one time, or all 16 Money Printer packs are $39. If you just want to ship your first app, the $99 membership and Apple's free docs are all you need.

## Frequently asked questions

### Is it free to publish an app on the App Store?

No. You need an Apple Developer Program membership, which Apple lists at 99 USD per membership year, or local currency where available. Once you pay it, publishing a free app costs nothing more, and the same membership covers every app you ship. Nonprofits, accredited schools and government entities can request a fee waiver; individuals cannot.

### What does the $99 Apple developer fee get you?

It gets you App Store distribution, App Store Connect, TestFlight, beta SDKs, signing certificates and services such as push notifications, In-App Purchase and CloudKit. Apple also lists 25 Xcode Cloud compute hours a month and 500,000 WeatherKit calls a month. Developers on Reddit add that it lets you install your own apps on your own devices.

### Does Apple take 30% or 15%?

Both, depending on who you are. The standard commission on paid apps and in-app purchases is 30%. Developers who earned up to $1 million in proceeds last calendar year, and new developers, can join the App Store Small Business Program and pay 15%. If you cross $1 million during the year, the standard rate applies to later sales.

### Do I need an LLC to publish an iPhone app?

No. You can enroll as an individual using your legal name, which then shows as the seller on the App Store. An organization account needs a legal entity, a free D-U-N-S Number, a domain email and a public website. The top replies in an r/iOSProgramming thread say a first app should ship under your own name for the $99.

### How long does App Store review take?

Apple says it typically reviews at least 50% of submissions in less than 24 hours and 90% in less than 48 hours. Incomplete submissions take longer or fail. When an app is rejected, Apple names the guideline it broke, and you can reply in App Store Connect or appeal to the App Review Board once per submission.

### What is the best way to learn to make money from App Store apps?

The Rushilo App Store Apps pack is the most direct route we know, because its 24 lessons in 6 modules cover picking an idea, App Store search, pricing, paywalls and small-budget ads, all mined from developer threads, for $19 one time. We make it. If you only want to publish, Apple's free documentation is enough.

### How much does it cost to publish an app on Google Play?

Google Play charges a one-time US$25 registration fee, with no yearly renewal, according to Google's Play Console help page. New personal accounts must complete app testing requirements and verify access to an Android device before they can publish, so budget extra time rather than extra money for Android.

## Sources

- [Apple Developer Program: What's included](https://developer.apple.com/programs/whats-included/)
- [Apple Developer Program: Enroll](https://developer.apple.com/programs/enroll/)
- [App Store Small Business Program](https://developer.apple.com/app-store/small-business-program/)
- [App Store Connect: Pricing and availability](https://developer.apple.com/help/app-store-connect/reference/pricing-and-availability/app-pricing-and-availability/)
- [Apple: App Review](https://developer.apple.com/distribute/app-review/)
- [Google Play Console Help: registration](https://support.google.com/googleplay/android-developer/answer/6112435)
- [r/iOSProgramming: How much did you pay to get your app on the AppStore?](https://www.reddit.com/r/iOSProgramming/comments/1ev1ejr/how_much_did_you_pay_to_get_your_app_on_the/)
- [r/iOSProgramming: I didn't know that publishing an app on the App Store costs $99](https://www.reddit.com/r/iOSProgramming/comments/1h1ikp0/i_didnt_know_that_publishing_an_app_on_the_app/)
- [r/iOSProgramming: What actually justifies Apple's 30% cut?](https://www.reddit.com/r/iOSProgramming/comments/1qe6781/honest_question_if_this_is_true_what_actually/)
- [r/iOSProgramming: Android development prepared me for many things, the App Store wasn't one of them](https://www.reddit.com/r/iOSProgramming/comments/1p7kyae/android_development_prepared_me_for_many_things/)
- [r/iOSProgramming: I talked to Apple about why my Search Ads were burning money](https://www.reddit.com/r/iOSProgramming/comments/1pi9rma/i_talked_to_apple_about_why_my_search_ads_were/)